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책 정보
· 분류 : 외국도서 > 건축/디자인 > 디자인 > 그래픽아트 > 타이포그래피
· ISBN : 9780500290507
· 쪽수 : 256쪽
· 출판일 : 2012-10-01
목차
1. Relational Typography: Primer; Interconnection; Systems and Contexts; Formal Systems; Typographic Messages ? 2. Reading:Primer; Expectation; Traditions and Tastes; Reading Tolerance: Legibility and Readability; Leading the Reader; Interpretation; Unwritten Messages ? 3. Formal Systems: Primer; Manners; Mediating Formal Systems; Pattern, Variation and Contrast; The Form of the Grid; Form and Cultural Messages ? 4. Materiality: Primer; Touching and Seeing; Production and Reproduction; Means and Medium; Materiality ? 5. Language: Primer; Saying and Playing; Rhetorically Speaking; Abstract and Mimetic Type; Visual Style, Rhetorically Speaking; Message Systems ? 6. Disorder: Primer; Containing; Measurement Systems; Classes, Nomenclature, Name Calling














