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· 제목 : The Advertising Concept Book : Think Now, Design Later (Hardcover, Third edition)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780500518984
· 쪽수 : 320쪽
· 출판일 : 2016-08-11
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780500518984
· 쪽수 : 320쪽
· 출판일 : 2016-08-11
목차
1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion
