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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780521184854
· 쪽수 : 290쪽
· 출판일 : 2012-07-05
목차
Part I. Foundations: 1. Approaches to practising change management; 2. Current perspectives and classic ideas; Part II. Diagnosing: 3. Clarity and ambiguity; 4. Engagement and vitality; 5. Stakeholder positioning and dynamics; 6. Culture, habits and unlearning; Part III. Enacting Change: 7. Changing structure; 8. Identity and change; 9. Choosing customers and competitors; 10. Changing processes; 11. Aligning people and activities; 12. Learning and developing; 13. Change through dialogue; Part IV. Explaining: 14. Developing and interpreting evidence and reflexive learning; 15. Accounting for change; 16. Conclusions; Part V. Extended Cases: Case 1. ABB; Case 2. ITS Canada; Case 3. Island Opera; Case 4. Oticon; Case 5. Admiral Insurance; Case 6. Power Provision; Case 7. Nokia; Case 8. Her Majesty's Revenue and Customs; Case 9. Apple; Index.















