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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780521189576
· 쪽수 : 252쪽
· 출판일 : 2011-03-03
목차
1. From then to now; 1.1 The barter system and money; 1.2 The organisation of modern economies; 1.3 Business in the private sector; 2. Modern forms of business; 2.1 Private and public limited companies; 2.2 Conglomerates, multinationals and franchises; 2.3 The public sector; 3. The business as a unit in a community; 3.1 The business as a unit; 3.2 Organisational chart; 3.3 Leadership and conflict; 4. Community, information and the business plan; 4.1 Communication and MIS; 4.2 Entrepreneurship; 5. Contracts, insurance and business documents; 5.1 Contracts; 5.2 Business documents and insurance; 6. Production; 6.1 The factors of production; 6.2 Putting the factors of production to work; 7. Marketing; 7.1 The marketing mix; 7.2 Beyond the marketing mix; 8. Price determination; 8.1 Demand and supply; 8.2 Models of price determination; 9. Financing the business venture; 9.1 Banking; 9.2 Government and taxation; 10. Social accounting and economic institutions; 10.1 Social accounting; 10.2 Economic institutions in the Caribbean; 11. School-based assessment and optional paper.















