Value Creation and Sport Management (Hardcover)

List of figures; List of tables; Foreword; Introduction; 1. The virtuous circle of value creation in the sports industry; Annex: virtuous circle unleashed: the case of Valencia; 2. Value creation and performance criteria for sport entities; 3. National context and profit strategy of the sport entity: how to overcome the national borders of the sport entities?; 4. Value creation in two of the most prestigious Spanish football clubs: Real Madrid CF and FC Barcelona, period 2000?6; 5. The proto-image of Real Madrid - implications for marketing and management; 6. Value creation from the organizational structure of a sports entity; Index.