The Individual in the Economy : A Textbook of Economic Psychology (Paperback)

Preface; Acknowledgements; Part I. The Essential Background: 1. Introduction to psychology; 2. Introduction to microeconomics; 3. Introduction to macroeconomics; 4. Methods for economic psychology; 5. Is human behaviour rational?; Part II. The Economic Behaviour of Individuals: 6. Work; 7. Buying; 8. Saving; 9. Giving; 10. Gambling; Part III. How the Economy Affects Individual Behaviour: 11. Taxation; 12. Money; 13. Advertising; 14. Growing up in the economy; 15. Primitive economies; 16. Economic growth and development; 17. Token economies; Part IV. Implications: 18. The means and ends of economics behaviour; 19. Economies, policy and psychology; 20. The causation of economic behaviour; References; Index.