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· 제목 : The Business of Research : RCA and the VideoDisc (Paperback)
· 분류 : 외국도서 > 경제경영 > 기반시설
· ISBN : 9780521368216
· 쪽수 : 274쪽
· 출판일 : 1989-01-27
· 분류 : 외국도서 > 경제경영 > 기반시설
· ISBN : 9780521368216
· 쪽수 : 274쪽
· 출판일 : 1989-01-27
목차
Editors' preface; Preface and acknowledgements; Introduction; 1. Selectavision VideoDisc: opportunity and risk; 2. David Sarnoff: industrial entrepreneur; 3. Research as prime mover; 4. Laboratory as entrepreneur: videoplayer research begins; 5. Selectavision Holotape: RCA's professional innovation; 6. Everything ventured; 7. All in the family; 8. VideoDisc in the public eye; 9. RCA's 'Manhattan Project'; 10. On the market; 11. Managing R&D: lessons from RCA; Appendix; Notes; Index.
