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책 정보
· 제목 : Journal Publishing (Hardcover)
· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9780521441377
· 쪽수 : 420쪽
· 출판일 : 1997-02-27
· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9780521441377
· 쪽수 : 420쪽
· 출판일 : 1997-02-27
목차
List of figures; List of tables; Preface; 1. Introduction to journals; 2. Editing; 3. Production; 4. Marketing; 5. Subscription management and distribution; 6. Non-subscription revenue; 7. Legal and ethical aspects; 8. Financial aspects; 9. Bibliographic aspects; 10. Managing a list of journals; 11. Electronic publishing; Appendix 1. Getting tenders for journals; Appendix 2. Publishers' and editors' associations; Glossary; Bibliography; Index.
