The Psychology of Survey Response (Paperback)

1. Introduction; 2. Respondents' understanding of survey questions; 3. The role of memory in survey responding; 4. Answering questions about date and durations; 5. Attitude questions; 6. Factual judgments and numerical estimates; 7. Attitude judgments and context effects; 8. Mapping and formatting; 9. Survey reporting of sensitive topics; 10. Mode of data collection; 11. Impact of the application of cognitive models to survey measurement.