Insurance and Behavioral Economics : Improving Decisions in the Most Misunderstood Industry (Paperback)

1. Purposes of this book; 2. An introduction to insurance in practice and theory; 3. Anomalies and rumors of anomalies; 4. Behavior consistent with benchmark models; 5. Real world complications; 6. Why people do or do not demand insurance; 7. Demand anomalies; 8. Descriptive models of insurance supply; 9. Anomalies on the supply side; 10. Design principles for insurance; 11. Strategies for dealing with insurance-related anomalies; 12. Innovations in insurance markets through multi-year contracts; 13. Publicly provided social insurance.