Complex Social Networks (Paperback)

1. Introduction; 2. Complex networks: basic theory; 3. Epidemic diffusion; 4. Neighborhood effects in diffusion and play; 5. Searching in social networks; 6. Search, diffusion, and play in coevolving networks; Afterword; Appendix A. Generating functions; Appendix B. The Ising model; Appendix C. Mean-field theory.