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· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9780521681711
· 쪽수 : 382쪽
· 출판일 : 2007-05-14
목차
Introduction Sally Young; Part I. The Political, Legal and Economic Context: 1. Mapping the Australian PR State Ian Ward; 2. Government communications and the law Graeme Orr; 3. The Public Service and government communication: pressures and dilemmas Brian Head; 4. Business-government communication: power, influence and mundane relationships John Warhurst; Part II. The Government-Media Relationship: 5. Television parliament: broadcasting, webcasting and public access Julianne Schultz; 6. Politicians, journalists and 'spin': tangled relationships and shifting alliances Shelly Savage and Rodney Tiffen; 7. Theories of government communication and trends in the UK Brian McNair; Part III. Government Communication Workers: Spin Doctors, Speechwriters and PR Practitioners: 8. Perspectives on government PR Noel Turnbull; 9. Spin doctors, citizens and democracy Stephen Stockwell; 10. Speechwriters and political speech: pitting the good angels against the bleak Dennis Glover; Part IV. Government Use of the Media: 11. Australian governments and online communication Peter Chen, Rachel Gibson, Wainer Lusoli and Stephen Ward; 12. A history of government advertising in Australia Sally Young; 13. Government advertising as public communication: cases, issues and effects John Sinclair and Stephanie Younane; Part V. The Social Framework: Citizens, NGOs and Government: 14. Innovations in Australian government communication Sally Young; 15. Lobbying government Sarah Maddison; 16. Citizens engaging government Katherine Gelber; Conclusion: the present and future of government communication Sally Young.














