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책 정보
· 분류 : 외국도서 > 교육/자료 > 참고자료 > 연구
· ISBN : 9780521681872
· 쪽수 : 560쪽
· 출판일 : 2012-01-19
목차
List of figures; List of tables; 1. Introduction; 2. Basic statistics and probability; 3. Basic issues in surveys; 4. Ethics of surveys of human populations; 5. Design a survey; 6. Methods for conducting surveys of human populations; 7. Focus groups; 8. Design of survey instruments; 9. Design of questions and question wording; 10. Special issues for qualitative and preference surveys; 11. Design of data collection procedures; 12. Pilot surveys and pretests; 13. Sample design and sampling; 14. Repetitive surveys; 15. Survey economics; 16. Survey implementation; 17. Web-based surveys; 18. Coding and data entry; 19. Data expansion and weighting; 20. Nonresponse; 21. Measuring data quality; 22. Future directions in survey procedures; 23. Documenting and archiving; References; Index.