Metaphor in Culture : Universality and Variation (Paperback)

1. Introduction: metaphor and the issue of universality; Part I. Universal Metaphors: 2. Metaphor: from language to body and back; 3. Universality in metaphorical conceptualization; Part II. Dimensions of Metaphor Variation: 4. Cross-cultural variation; 5. Within-culture variation in metaphor; Part III. Aspects of Metaphor Involved in Variation: 6. How components of conceptual metaphor are involved in variation; 7. Conceptual metaphors and their linguistic expression in different languages; 8. Metaphor in social-physical reality; 9. Metaphors and cultural models; Part IV. Causes of Metaphor Variation: 10. Causes of variation in metaphor; 11. Creativity: metaphor and blending; 12. Culture, coherence, conflict; References; Index.