How to Price : A Guide to Pricing Techniques and Yield Management (Paperback)

1. Introduction to pricing techniques; 2. Demand and cost; 3. Basic pricing techniques; 4. Bundling and tying; 5. Multipart tariff; 6. Peak-load pricing; 7. Advance booking; 8. Refund strategies; 9. Overbooking; 10. Quality, loyalty, auctions, and advertising; 11. Tariff-choice biases and warranties; 12. Instructor and solution manual.