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· 제목 : Shipping Strategy : Innovating for Success (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780521761499
· 쪽수 : 294쪽
· 출판일 : 2009-07-23
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780521761499
· 쪽수 : 294쪽
· 출판일 : 2009-07-23
목차
List of exhibits; Foreword; Acknowledgements; Part I. World Shipping: The Context: 1. Drivers of change in the shipping industry; 2. Major shipping markets; 3. Shipping freight rates; 4. Shipping industry clusters; Part II. Strategic Archetypes in Shipping: 5. Specialized strategies; 6. Owning steel; 7. Using steel; 8. Operating steel; 9. Innovating around steel; Part III. The Firm's Portfolio Strategy: 10. Portfolio management; 11. Risk and revenue management; Part IV. In Conclusion: 12. Two unique issues in shipping - family and governance; 13. In the end … a question of management capabilities; Bibliography; Index.
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