Henry R. Luce, Time, and the American Crusade in Asia (Hardcover)

Preface; Introduction; Part I. From the American Century to the Cold War: 1. Henry Luce and China: prelude to an American crusade; 2. Learning to market Chiang's China; 3. Bitter victory; 4. China on the brink: what role for America?; Part II. Luce and the 'Loss' of China: 5. Cold war strategy: allies and enemies in the battle for China; 6. Losing China: the hunt for culprits intensifies; 7. Anti-communist allies in Asia: MacArthur and Rhee; 8. McCarthy and Korea: crises and opportunities; 9. The campaign for a wider war in Asia; 10. Electing Eisenhower while fighting McCarthy; Part III. Time Inc., Eisenhower, and Asian Policy, 1952?9: 11. Unwelcome moderation: Eisenhower's caution in East Asia; 12. Keeping the pressure on Mao and Ho; Part IV. Time, Luce, and the looming disaster in Vietnam, 1960?7: 13. Time Inc. and nation-making in Vietnam: from Kennedy to Johnson; 14. Troubled crusade in Vietnam; 15. The final years of Henry Luce's mission to Asia.