Classical Rhetoric and the Visual Arts in Early Modern Europe (Hardcover)

Introduction: rhetoric and the visual; Part I. Theory: 1. Gesture, representation and persuasion in Alberti's De Pictura; 2. Theoretical foundations of persuasive architecture: Barbaro, Spini and Scamozzi; Part II. Invention: 3. How to achieve persuasion in painting: the common ground; 4. Visual persuasion in British architecture of the seventeenth and eighteenth centuries; Part III. Interpretation: 5. Rhetorical interpretation of the visual arts; 6. Only the human can speak to man: rhetorical interpretations of architecture.