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· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9780521874052
· 쪽수 : 356쪽
· 출판일 : 2007-04-26
목차
Part I. Introduction: 1. The future of broadcasting regulation Jurgen von Hagen and Paul Seabright; 2. Technological and regulatory developments in broadcasting: an overview Colin Rowat; Part II. Questions of Principle in Broadcasting Regulation: 3. Competition and market power in broadcasting: where are the rents? Paul Seabright and Helen Weeds; 4. Public service broadcasting and digitalisation Mark Armstrong and Helen Weeds; 5. Regulation for pluralism in broadcasting markets Michele Polo; 6. Regulation of advertising in broadcasting Simon Anderson; 7. Market definition in media markets: policy implications of indirect network externalities Elena Argentesi and Marc Ivaldi; Part III. Institutional Approaches in Various Jurisdictions: 8. Policy-making and policy trade-offs: competition, diversity, and localism and the Federal Communications Commission Peter Alexander and Keith Brown; 9. The European Union Pierre Bugues and Valerie Rabassa; 10. Competition versus sector-specific regulation in various European countries Einar Hope; Index.