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· 분류 : 외국도서 > 건강/스포츠 > 스포츠/레크레이션 > 스포츠 일반
· ISBN : 9780521876612
· 쪽수 : 556쪽
· 출판일 : 2011-12-12
목차
Part I. Introduction: 1. Introduction to sports economics; Part II. The Sports Business: 2. The business of sports; 3. Sports leagues and organizations; 4. Competitive balance; 5. Pricing decisions; 6. Advertising in the sports industry; 7. The market for sports broadcasting rights; 8. Insuring player talent; 9. Sports leagues and antitrust policy; Part III. Image and Integrity: 10. Sports gambling; 11. Cheating in sports; 12. Misconduct and discipline; 13. Steroids and other performance-enhancing drugs; Part IV. Facilities, Franchises, and Public Policy: 14. Competition for sports franchises and events; 15. Economic impact of sports events; 16. Financing sports facilities; Part V. Sports Labor Market: 17. Salary determination: competition and monopsony; 18. The NCAA as a collusive monopsony; 19. Salary determination: bidding and bargaining; 20. Economic value of multi-year contracts; 21. Final offer arbitration in major league baseball; 22. Players' unions and collective bargaining; 23. The role of sports agents; 24. Should an athlete turn pro 'early'?; 25. Discrimination in sports.














