책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780631226109
· 쪽수 : 450쪽
· 출판일 : 2003-05-09
목차
Notes on Contributors.
Preface: Stephen Cummings, David Wilson and Robin Wensley.
1. Images of Strategy: Stephen Cummings and David Wilson.
2. Strategy as Ethos: Stephen Cummings.
3. Strategy as Organizing: Karen Legge.
4. Strategy as Intention and Anticipation: Robin Wensley.
5. Strategy as Orchestrating Knowledge: John McGee.
6. Strategy as Data + Sense Making: Bob Galliers and Sue Newell.
7. Strategy as Creativity: Chris Bilton, Stephen Cummings and David Wilson.
8. Strategy as Exploration and Interconnection: Duncan Angwin.
9. Strategy as Systems Thinking: John Brocklesby and Stephen Cummings.
10. Strategy as Process, Power and Change: Andrew Pettigrew.
11. Strategy as Marketing: Peter Doyle.
12. Strategy as Numbers: Chris Smith.
13. Strategy as Decision Making: David Wilson.
Afterword: Gibson Burrell.
Index.
