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· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780684855318
· 쪽수 : 528쪽
· 출판일 : 1998-12-04
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Contents Preface to the Paperback Edition Preface Introduction Organizing and Managing the Company Find "Smart" People Who Know the Technology and the Business Managing Creative People and Technical Skills Organize Small Teams of Overlapping Functional Specialists Competing with Products and Standards Pioneer and Orchestrate Evolving Mass Markets Defining Products and Development Processes Focus Creativity by Evolving Features and "Fixing" Resources Developing and Shipping Products Do Everything in Parallel, with Frequent Synchronizations Building a Learning Organization Improve Through Continuous Self-Critiquing, Feedback, and Sharing Attack the Future! Appendixes Microsoft Chronology Main Microsoft Desktop and Business Applications Microsoft Operating Systems Applications Division Employee Survey Selected Chronology of Microsoft Agreements for the Information Highway Interviews Notes Acknowledgments Index














