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· 제목 : Microeconomics for Managers, 2nd Edition (Hardcover)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9780691182698
· 쪽수 : 520쪽
· 출판일 : 2019-01-29
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9780691182698
· 쪽수 : 520쪽
· 출판일 : 2019-01-29
목차
- Preface to the Second Edition
- Part I: The Economics of Relationships
- 1. The Economics of Relationships (and Porter’s Five Forces)
- 2. Noncooperative Game Theory
- 3. Reciprocity and Collusion
- 4. Credibility and Reputation
- 5. Transaction-Cost Economics
- Part II: Pricing with Market Power
- 6. Marginal Cost Equals Marginal Revenue
- 7. Mark-Up Pricing and Elasticity
- 8. Price Discrimination
- 9. Channels of Distribution and Double Marginalization
- Part III: Bang for the Buck: Optimization Under Constraint
- 10. The Utility-Maximizing Consumer
- 11. Technology and Cost Minimization
- 12. Multiperiod Production and Cost
- Part IV: Competitive Markets
- 13. The Most Famous Picture in Economics
- 14. Competitive Firms in Competitive Markets
- 15. The Invisible Hand
- 16. Taxes, Subsidies, Administered Prices, and Quotas
- 17. Externalities
- Part V: Uncertainty and Information
- 18. The Expected-Utility Model
- 19. Risk Sharing and Spreading: Securities and Insurance Markets
- 20. Hidden Information: Adverse Selection, Signaling, and Screening
- 21. Hidden Action: Moral Hazard and Incentives
- Index
