[eBook Code] Social Media For Small Business (eBook Code, 1st)

About the author vii

Dedication ix

Preface xi

Part I: The power of social media 1

1 Why social media? 3

2 What is social media? 7

3 The MAVERICK principles 11

Part II: Always start with strategy 15

4 What is marketing? 17

5 Building your marketing machine 23

6 Creating your brand strategy 37

7 Social media content strategy 57

8 Your social media plan 67

Part III: Social media channels 73

9 Facebook 75

10 Instagram 107

11 LinkedIn 131

12 Twitter 155

13 Pinterest 173

14 YouTube 191

The beginning 213

Index 215