Starting an Online Business for Dummies (Paperback, Australian and)

Introduction

Part I: Launching Your Online Business

Chapter 1: New Tools and Strategies for Your Online Business

Chapter 2: Opening Your Online Business

Chapter 3: Choosing and Equipping Your New E-Business

Chapter 4: Selecting Your E-Commerce Host and Design Tools

Part II: Creating a Business Website

Chapter 5: Organizing Your Business Presence and Attracting Customers

Chapter 6: Making Shopping Easy on Your E-Commerce Site

Chapter 7: Accepting Payments

Chapter 8: Communicating with Customers and Building Loyalty

Chapter 9: Sourcing Worldwide for Your Business

Part III: Social Networking and Marketing

Chapter 10: Advertising and Publicity: The Basics

Chapter 11: Search Engine Optimization

Chapter 12: Location, Location, Location Marketing

Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs

Part IV: Expanding Beyond Your Website

Chapter 14: Selling on Amazon.com and eBay

Chapter 15: Moving to Specialty Marketplaces

Chapter 16: Managing and Growing Your Online Business

Part V: Keeping Your Business Legal and Fiscally Responsible

Chapter 17: Keeping It All Legal

Chapter 18: Online Business Accounting Tools

Part VI: The Part of Tens

Chapter 19: Ten Ways to Reach Mobile Shoppers

Chapter 20: Ten Ways to Develop a Platform

About the Author

Cheat Sheet