Presidential Campaign Communication (Hardcover, 2 ed)

1 Presidential Campaigns as Communication
2 The Stages of the Quest for the White House
3 The Campaign Trialogue: Citizens, Reporters and Campaigners
4 Campaigns as Rhetorical Puzzles
5 Laws and Rules Shape Campaign Communication
6 America’s Tribes of Voters
7 Media and Messages
8 Acclaiming, Attacking and Defending Candidate Images
9 Persuading, Fast and Slow: Advertising and Speaking
10 Reporting Campaigns for “People Like Us”
11 Presidential Debates: The Rhetorical Super Bowl
12 Conclusions