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· 제목 : Leading Digital Strategy : Driving Business Growth Through Effective E-Commerce (Paperback)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780749473099
· 쪽수 : 240쪽
· 출판일 : 2015-03-03
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780749473099
· 쪽수 : 240쪽
· 출판일 : 2015-03-03
목차
- Chapter - 00: Introduction;
- Chapter - 01: 21st-century markets;
- Chapter - 02: Identifying the e-commerce opportunity;
- Chapter - 03: Putting customers first;
- Chapter - 04: The new marketing model;
- Chapter - 05: The business of e-commerce;
- Chapter - 06: The growth organization;
- Chapter - 07: Leadership in change;
- Chapter - 08: Digital leadership in practice;
- Chapter - 09: The e-commerce leadership model
