책 이미지
eBook 미리보기
책 정보
· 제목 : Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780749478889
· 쪽수 : 264쪽
· 출판일 : 2017-02-03
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780749478889
· 쪽수 : 264쪽
· 출판일 : 2017-02-03
목차
- Section - 01: What is Neuro Design?;
- Section - 02: Neuroaesthetics;
- Section - 03: Processing Fluency;
- Section - 04: How First Impressions Work;
- Section - 05: Multisensory and Emotional Design;
- Section - 06: Visual Saliency Maps;
- Section - 07: Visual Persuasion and Behavioural Economics;
- Section - 08: Designing for Screens;
- Section - 09: Viral Designs;
- Section - 10: Designing Presentation Slides;
- Section - 11: Conducting Neuro Design Research;
- Section - 12: Conclusion;
