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· 제목 : Reinventing the Product : How to Transform your Business and Create Value in the Digital Age (Hardcover)
· 분류 : 외국도서 > 경제경영 > 구조조정
· ISBN : 9780749484644
· 쪽수 : 392쪽
· 출판일 : 2019-03-03
· 분류 : 외국도서 > 경제경영 > 구조조정
· ISBN : 9780749484644
· 쪽수 : 392쪽
· 출판일 : 2019-03-03
목차
- Chapter - 00: Introduction;
- Section - ONE: Enter the new - Smart connected products for the digital age;
- Chapter - 01: The digital transformation of product making - Happening faster than you think!;
- Chapter - 02: Trends driving the case for product reinvention;
- Section - TWO: The digital reinvention of the product;
- Chapter - 03: A radically new kind of product - Adaptive | collaborative | proactive | responsible;
- Chapter - 04: Big shift one - From features to experience;
- Chapter - 05: Big shift two - From hardware to 'as a service';
- Chapter - 06: Big shift three - From product to platform;
- Chapter - 07: Big shift four - From mechatronics to artificial intelligence (AI);
- Chapter - 08: Big shift five - From linear to agile engineering in the New;
- Section - THREE: The journey to the reinvented product;
- Chapter - 09: Seven pivotal capabilities for managing the reinvention of the product;
- Chapter - 10: The roadmap to success with living products and services;
- Chapter - 11: Insights from the field;
- Chapter - 12: Reinvented products in action;
- Section - FOUR: Future product realities;
- Chapter - 13: Outlook 2030 - How the reinvented product governs our lives - a crowd-sourced story of innovation in five takes
