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· 제목 : Introduction to Tourism (Paperback)
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780750619561
· 쪽수 : 260쪽
· 출판일 : 1997-03-10
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9780750619561
· 쪽수 : 260쪽
· 출판일 : 1997-03-10
목차
Preface; The nature and characteristics of the tourism industry; How tourism developed - the history; The measurement of tourism; Factors influencing demand for tourism; Economic impacts of tourism; Social and cultural aspects of tourism; Tourism and the environment; Tourism trades; Marketing; Tourism policy, planning and development; The role of government; Tourism in developing countries; Tourism by world region; Future trends; Index.
