Best Practice (Hardcover)

Foreword by Professor Richard Duggan, DTI Innovation Director; Being a world class organization: what does it mean? (Phil Hanson, IBM); Understanding tourism from cradle to grave (Dr Jim Crilly, Birds Eye Walls Ltd); Ideation: an integrated approach to idea generation (Professor Richard Duggan, DTI); Market orientation for superior competitiveness (S. Al-Shammri and Professor Mohamed Zairi, University of Bradford); Total supply chain for innovation (Professor Mohamed Zairi, University of Bradford); World class design (Dr. F. Trueman, University of Bradford); Customer management and development in retailing (Patrick Allen, University of Bradford); Project management and modern tools of innovation (Dr Trevor Francis, Lever Brothers Ltd); Bringing-in and focusing-on customer true needs (David Ginn, Ford Motors Co.); Auditing innovation through effective performance measurement (Professor Mohamed Zairi, University of Bradford); Sustaining a culture of discontinuous innovation (P. Ahmed, University of Bradford); Index.