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· 제목 : Hospitality Sales and Promotion (Paperback)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780750649865
· 쪽수 : 336쪽
· 출판일 : 2001-05-25
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780750649865
· 쪽수 : 336쪽
· 출판일 : 2001-05-25
목차
The marketing plan; Organizing a sales office; Buyers and customers; Face-to-face selling; Telephone selling; The shape of things that came - the technology; Banqueting sales; Direct mail; Advertising; In-house promotion; Public relations; Special events and short break holidays.
