Innovating at the Edge : How Organizations Evolve and Embed Innovation Capability (Paperback)

Author profile; Preface; Contents; Acknowledgements; Introduction - 10 innovation myths; Why innovate?; Evolution of Innovation Capability - Innovation capability and the leading edge; Phase 1: putting the basics in place; Product strategy; Regional strategy; Regional products; Quality; Project selection; Stage gates; Product champions; Technology transfer; Phase 2: globalization and acceleration; Core competencies; Global products; Brand significance; Speed to market; Fuzzy gates; Matrix organizations; Supplier partnerships; Phase 3: focus and integration; R & D integration; Mass customization; Innovation integration; Launch management; Continuous process; Knowledge management; Competitor collaboration; Summary; Innovating at the edge - The edge today; Market breakers; Product personalization; Values recognition; Patent pooling; Investment integration; Virtual collaboration; Brand exploitation; The next wave; Embedding innovation - Embedding innovation; Evaluation; Focus; Design; Implementation; Review; Conclusion; Resources; Index.