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· 제목 : International Retail Marketing (Paperback)
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9780750657488
· 쪽수 : 280쪽
· 출판일 : 2004-06-26
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9780750657488
· 쪽수 : 280쪽
· 출판일 : 2004-06-26
목차
List of figures; List of tables; List of contributors; Acknowledgements; Foreword by Terry Leahy, CEO of Tesco; Introduction; Perspectives of international retailing - Retailing within an international concept; Retail logistics; The anatomy of retail buying; Retail store design; Issues and cases - The scope of e-commerce; Supply chain management; Young consumers; Ethical clothing; Luxury brands; Retail banking; Store image; Fashion trends in Hong Kong; Retail in the USA: the environment and consumer purchase behaviour.
