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책 정보
· 제목 : Product Marketing for Technology Companies (Paperback)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780750659949
· 쪽수 : 198쪽
· 출판일 : 2005-03-05
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780750659949
· 쪽수 : 198쪽
· 출판일 : 2005-03-05
목차
Product Marketing for Technology Companies; The spider in the Web; The product life-cycle process; Mission statement for your product; Product positioning; The product adoption life-cycle; The product launch; Cost price calculations; Finance for non-financials; You and the sales force; You and the engineers; If the product is a service; Managing Product portfolio; Appendices
