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· 제목 : Strategic Management for Hospitality and Tourism (Paperback)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780750665223
· 쪽수 : 333쪽
· 출판일 : 2007-05-07
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780750665223
· 쪽수 : 333쪽
· 출판일 : 2007-05-07
목차
Part 1: Introduction to Strategy
1. Introduction to Strategic Management
2. Strategic Management in Hospitality and Tourism
Part 2: Strategy Context Chapter
3. The Hospitality and Tourism Industry Context
4. The Organizational Context
Part 3: Strategy Content
5. Business Level Strategies
6. Corporate Level Strategies
7. Network Level Strategies
Part 4: Strategy Process
8. Strategic Planning or Strategic Thinking
9. Strategy Formation
10. Strategy Implementation and Change
Part 5: Synthesis
11. Relating Content, Process and Context
