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· 제목 : CIM Revision Cards 05/06: Marketing Fundamentals (Cards)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750667722
· 쪽수 : 113쪽
· 출판일 : 2005-09-28
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750667722
· 쪽수 : 113쪽
· 출판일 : 2005-09-28
목차
The development of marketing and marketing orientation; Marketing planning and budgeting; The marketing mix: product; The marketing mix: new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion; The marketing mix: service and customer care; Marketing in context.
