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· 제목 : Managing Marketing (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750668989
· 쪽수 : 380쪽
· 출판일 : 2007-07-11
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750668989
· 쪽수 : 380쪽
· 출판일 : 2007-07-11
목차
Section 1 Organisational CompetenceTopic Area 1 Structure and OperationsTopic Area 2 Systems and ProcessesTopic Area 3 Products and servicesTopic Area 4 CultureTopic Area 5 Brand Integrity and ReputationSection 2 Personal CompetenceTopic Area 1 Motivation Topic Area 2 Leadership and TeamsTopic Area 3 SkillsFunctionalTechnicalProfessionalTopic Area 4 Problem Solving and CreativityTopic Area 5 Personal CommunicationsSection 3 Resource and CapabilitiesTopic Area 1 Finance and MaterialsTopic Area 2 Knowledge, Information and IntelligenceTopic Area 3 Technology and Time
