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· 제목 : Corporate Reputations, Branding and People Management (Paperback) 
· 분류 : 외국도서 > 경제경영 > 인력관리
· ISBN : 9780750669504
· 쪽수 : 400쪽
· 출판일 : 2006-06-20
· 분류 : 외국도서 > 경제경영 > 인력관리
· ISBN : 9780750669504
· 쪽수 : 400쪽
· 출판일 : 2006-06-20
목차
1 The Corporate Agenda and its Links with Human Resource Management2 Managing Corporate Brands and Reputations3 Organizational Identity, Action and Image: The Lynchpin4 The Quality of Individual Employment Relationships and Individual Employee Behavior5 Four Lenses on HR Strategy and the Employment Relationship6 New Developments in HR Strategy and the Employment Relationship7 Corporate Reputation and Branding in Global Companies: The Challenges for People Management and HR8 Corporate Communications and the Employment Relationship9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility10 Corporate Reputations, Branding and the Future of HR
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