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· 제목 : The Springboard (Paperback) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780750673556
· 쪽수 : 246쪽
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780750673556
· 쪽수 : 246쪽
목차
Preface; Sighting the Springboard Story; Telling a Story that Rings True; Communicating a Vision; Getting Inside an Idea; A Tale of Two Stories; Co-Creating the Same Story; Another Mode of Knowing; Crafting the Springboard Story; Performing the Springboard Story; Building Up the Springboard Story; Embodying the Idea in a Story; The Medusa's Stare; Appendices; Bibliography
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