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· 제목 : Entrepreneurship & Small Business Management in the Hospitality Industry (Paperback) 
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9780750684484
· 쪽수 : 306쪽
· 출판일 : 2008-11-20
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9780750684484
· 쪽수 : 306쪽
· 출판일 : 2008-11-20
목차
1. Context, Theoretical Perspectives and Definitions; 2. Indigenous and Ethnic Entrepreneurship: A Cultural Perspective; 3. Entrepreneurs and Small Firm Ownership; 4. Creativity and Entrepreneurship; 5. Innovation, Opportunity and Protection; 6. The Feasibility Analysis; 7. The Family Business: Who’s to Bless and Who’s to Blame?; 8. Hospitality, Commercial Homes and Entrepreneurship; 9. Preparing a Business Plan; 10. Leadership and the Entrepreneur: “I’m Right Behind YouLeading the Way”; 11. Growth: the Harder I Work the Luckier I Get
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