Understanding the Global Spa Industry (Paperback)

Introduction; The scope of the spa industry: historical and cultural antecedents: Spa philosophy and cultural influences; Towards a taxonomy of spas; Social trends and market size:Global wellness movement and spa utilisation trends; Social trends; Growth and turnover in the spa industry; Economic and business perspectives: Spa development and management; Economic modelling; Human resource development; Signature service; Intellecutal proerty protection; Industry sectors: Spas and the hospitality industry; Spas and the healthcare industry; Other business models of spas; Professionalism and education: Training and education; Standards of practice and training; Research base; Communication; Ethics and social responsibility; Marketing and selling the brand: Branding, concept development and retailing; the concepts of signature treatments/products; beauty and skin care; Spa lifestyle products; Spa cuisine; Future trends; Index