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· 제목 : CIM Coursebook 08/09 Marketing Communications (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750689670
· 쪽수 : 236쪽
· 출판일 : 2008-07-21
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750689670
· 쪽수 : 236쪽
· 출판일 : 2008-07-21
목차
Unit 1 Introduction to marketing communications
Unit 2 Marketing communications mixes
Unit 3 The marketing communications industry
Unit 4 Relationships and marketing communications
Unit 5 Marketing channels
Unit 6 Communication strategies and the international context
Unit 7 Media, creativity and product support
Unit 8 Evaluating communications effectiveness
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