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· 제목 : CIM Coursebook 08/09 Marketing Planning (Paperback)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780750689861
· 쪽수 : 296쪽
· 출판일 : 2008-07-25
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780750689861
· 쪽수 : 296쪽
· 출판일 : 2008-07-25
목차
Unit 1 Introduction to marketing planning Unit 2 The marketing audit Unit 3 Marketing planning, implementation and control Unit 4 Marketing decisions and the communications mix Unit 5 Product operations Unit 6 Price operations Unit 7 Place operations Unit 8 Managing marketing relationships Unit 9 International marketing Unit 10 Industrial/business-to-business, FMCGs and services marketing Unit 11 Not-for-profit, SMEs and virtual marketing Appendix: Feedback and answers
