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· 분류 : 외국도서 > 경제경영 > 화술/협상/프리젠테이션
· ISBN : 9780764538599
· 쪽수 : 384쪽
· 출판일 : 2003-07-25
목차
Introduction.
Part I: Been to Any Good Meetings or Events Lately?
Chapter 1: Gearing Up for Meetings and Events.
Chapter 2: Strictly Business: Knowing Your Meeting Type.
Chapter 3: The ABCs of Meeting Preparation.
Chapter 4: Mixing Business with Pleasure: Events.
Chapter 5: Bringing an Event to Life.
Part II: It's All Show Business.
Chapter 6: Get Me to the Meeting on Time.
Chapter 7: Food for Thought.
Chapter 8: Great Speakers, Great Impressions.
Chapter 9: It's the Extras That Count.
Chapter 10: Is the Grass Greener Overseas?
Chapter 11: Lights, Camera, Action.
Part III: No Guts, No Story.
Chapter 12: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety.
Chapter 13: Working with Vendors.
Chapter 14: Drinking Champagne on a Beer Budget.
Part IV: Mission Possible: Building Bridges with Technology.
Chapter 15: Making Meeting Technology Work for You.
Chapter 16: This Phone's for You: Teleconferencing.
Chapter 17: Videoconferencing Made Easy.
Chapter 18: Holding Meetings Online.
Part V: Exhibiting at Home and Abroad.
Chapter 19: Planning for Gold: Exhibiting 101.
Chapter 20: Strutting Your Stuff: Exhibiting 201.
Chapter 21: Strutting Your Best Stuff Overseas: Exhibiting 301.
Part VI: The Part of Tens.
Chapter 22: Ten Alternatives to Meetings.
Chapter 23: Ten Common Meeting Mistakes to Avoid.
Chapter 24: Ten Top Negotiating Tactics.
Part VII: Appendixes.
Appendix A: Online Resources for Meeting and Event Planners.
Appendix B: Checklist Heaven.
Index.