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· 분류 : 외국도서 > 경제경영 > 비즈니스 작문
· ISBN : 9780764559129
· 쪽수 : 326쪽
목차
Introduction.
-PART I: UNDERSTANDING CORPORATE AND FOUNDATION FUNDRAISING.
-How Corporations and Foundations Fit into Your Overall Fundraising Strategy.
-Why Corporations and Foundations Give.
-Foundations.
-Corporations.
-Implications for Fundraisers.
-PART II: THE NEW PHILANTHROPY.
-Giving Trends.
-Corporate and Foundation Funding in Perspective.
-The Future.
-PART III: DEFINE THE PROJECT.
-Generate the Idea.
-"Mission-Fit".
-Is Your Organization Prepared?
-Project Development.
-Make Sure Everyone Is on the Same Page.
-PART IV: FINDING THE RIGHT FUNDERS FOR YOUR PROJECT.
-What Makes a Good Prospect?
-Know the Landscape.
-Project-Specific Grant Searches.
-Search Strategy.
-Your Final List.
-PART V: APPROACHING FUNDERS.
-Make the Best Initial Approach.
-Letters of Inquiry.
-Other Forms of Communication.
-The Next Step
-Handling Rejection.
-PART VI: ORGANIZE THE PROPOSAL.
-Roles and Responsibilities.
-The Outline.
-Proposal Production.
-PART VII: WRITING THE PROPOSAL.
-Your Unique Voice.
-The Funder's Requirements.
-Proposal Components.
-Nontraditional Proposal Formats.
-Submission Tips.
-PART VIII: PROPOSAL REVIEW AND FOLLOW-UP.
How Proposals Are Processed.
-Develop a Proposal Tracking System.
-Follow Up on Your Proposal.
-Reply to the Funder's Decision.
-PART IX: EFFECTIVE STEWARDSHIP.
-Recognize the Funder.
-Communicate About Your Project.
-Project Pitfalls.
-Develop a Stewardship Tracking System.
-Build on Your Success.
-Appendix A: Sample Proposal.
-Appendix B: Proposal Forms.
-Common Grant Application.
-Online Application.
-Appendix C: Characteristics of an Effective Fundraiser.
-List of Characteristics.
-A Word About Recognition.
-Career Advice for Current and Prospective Fundraisers.
-Appendix D: Government Grants.
-You Must Have a Well-Defined Plan.
-The Proposal Process Is Much More Restrictive.
-An Agency Person Is Available for Questions.
-Government Agencies Require More Documentation.
-The Approval Process Is Clearly Defined.
-Budgetary and Payment Processes Differ.
-Glossary
-Index.