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· 제목 : Product Planning Essentials (Paperback, 2 ed)
· 분류 : 외국도서 > 경제경영 > 연구개발(R/D)
· ISBN : 9780765626080
· 쪽수 : 280쪽
· 출판일 : 2011-05-15
· 분류 : 외국도서 > 경제경영 > 연구개발(R/D)
· ISBN : 9780765626080
· 쪽수 : 280쪽
· 출판일 : 2011-05-15
목차
1. Introduction to Product Planning 2. Strategy and Process 3. Organizing People 4. Opportunity Identification 5. Concept Generation 6. Concept Evaluation 7. Technical Development 8. Design 9. Market Planning 10. Commercialization and Launch 11. Life Cycle Management 12. Global Issues in Product Planning 13. Legal and Public Policy Considerations for Product Planning 14. Product Planning Best Practices
