Global Marketing (Hardcover, 4 New edition)

1. Introduction  2. The Global Economy  3. Cultural and Social Forces  4. Political and Regulatory Climate  5. Global Markets  6. Global Competitors  7. Global Marketing Research  8. Global Market Participation  9. Global Market Entry Strategies  10. Global Product Strategies  11. Global Strategies for Services, Brands and Social Marketing  12. Pricing for International and Global Markets  13. Managing global Distribution Channels  14. Global Promotion Strategies  15. Managing Global Advertising  16. Organizing for Global Marketing