책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9780787902346
· 쪽수 : 448쪽
· 출판일 : 1996-07-18
목차
Foreward: Manuel London.
PURPOSES AND USES.
1. Organizational Surveys: Tools for Assessment and Research.
2. The Organizational Survey as an Intervention for Change.
3. The Role of Surveys in Transforming Culture: Data, Knowledge, and Action.
4. Driving Change Through Surveys: Aligning Employees, Customers, and Other Key Stakeholders.
5. Multisource (360-Degree) Feedback: Surveys for Individual and Organizational Development.
THE SURVEY PROCESS.
6. Planning and Conductiing the Survey: Keeping Strategic Purpose in Mind.
7. Setting Expectaions and Reporting Results: Conversations with Top Management.
8. Dealing with the Data: Collection, Process, and Analysis.
9. Applying Alternative Survey Methods.
10. Feedback, Action Planning, and Follow-Through.
SPECIAL APPLICATIONS.
11. Life in the Consortium: The Mayflower Group.
12. The Multinational Opinion Survey.
13. Linking Survey Results to Customer Satisfaction and Business Performance.
14. Federal Government Surveys: Recent Practices and Future Directions.
15. Ethical Concerns and Organizational Surveys.














