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· 제목 : Made Possible by: Succeeding with Sponsorship (Paperback)
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780787965020
· 쪽수 : 138쪽
· 출판일 : 2003-11-12
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780787965020
· 쪽수 : 138쪽
· 출판일 : 2003-11-12
목차
Exhibits and Worksheets.
Preface.
The Author.
PART 1: UNDERSTANDING SPONSORSHIP.
1. Making the Transition to Sponsorship.
2. Preparing for Sponsorship.
3. Structuring Your Offer.
PART 2: ENGAGING WITH SPONSORS.
4. Drafting the Proposal.
5. Gaining Access to Sponsors.
6. Selling, Negotiating, and Closing the Deal.
7. Understanding Sponsorship’s Legal and Tax Concerns.
8. Delivering the Deal and Communicating the Results.
Glossary.
References.
Index.
